Redesigned Second Life Homepage for new visitors going Live

As you may have read on the blog last week, we’ve been testing a redesigned home page for new visitors, those who have never logged in to Second Life. The goal of the new homepage is to show off the breadth and richness of the Second Life experience.  Test results show the new page performed well, so we’re going live this week.  For Second Life Residents, the current homepage will remain the same for now.

Over the past week we’ve been comparing the core metrics (traffic, registrations, logins, economic and inworld activity) of the new page with our existing new user home page.  The data is encouraging: the new design performed better in almost all aspects, so we are moving full steam ahead with launching the redesigned page.

Redesigned Homepage for Non-Registered, New Visitors

Redesigned Homepage for Non-Registered, New Visitors

We’ve been paying attention to the conversations on this topic in the forums, and we’d like to address some of the great questions Residents have posed:

Ongoing improvements and considerations include:

  • Flash – a very small number of people who come through the new user home page either have flash disabled or not installed, so we have provided an alternate, non-Flash experience for them.
  • Accessibility – the header and footer are CSS/HTML, so the global navigation will quickly get folks with screen readers to the content they need.
  • Business friendliness – this iteration of the new user home page has two pods dedicated to education and virtual meetings, but our next task will be to make sure that people who are focused on the business uses of Second Life can find the information they need rapidly.

In the next two weeks, we will keep a close eye on the metrics to make sure that the page is performing as we expect. As we noted in the last post, this is just the first of several changes that we will be rolling out to improve the new user experience and to increase registrations.

Thank you to all the Residents who have contributed great feedback and ideas. When the page is live, let us know your thoughts in the forums.

Please stay tuned for future developments!

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