Stories from Second Life: Glenn Linden talks with Joni West of This Second Marketing

Hi, Katt Linden here to introduce the next installment of Linden Lab’s new podcast series, “Stories from Second Life.”  These are stories about individuals working in Second Life and their projects.

Today’s podcast is a conversation between Glenn Linden, Director of Business Programs and long-time Resident Joni West.

Joni West is the Founder of This Second Marketing, a marketing agency that specializes in leveraging the Second Life platform to empower brands to engage audiences in a compelling and engaging way.  Some of Joni’s past and current clients include:  Colgate, Nestle, 1-800-Flowers, Overstock.com and Sun Microsystems.

Joni West of This Second Marketing

Joni West of This Second Marketing

In October of this year, Fast Company said of West and her company, “In just two years, West has rewritten the rules of corporate marketing on Second Life.” Enjoy the podcast!

Press Play to Listen:

Download the MP3

Check out the podcast and hear Joni and Glenn discuss:

  • Rules for attaining marketing success in Second Life
  • Mistakes to avoid when creating marketing campaigns for clients in Second Life
  • Avant garde ideas for marketing your company and products in Second Life
  • Joni’s favorite marketing campaigns in Second Life
Glenn Linden and Joni West

Glenn Linden and Joni West

Click here to learn more about Joni and This Second Marketing.

This Second Marketing

This Second Marketing

If you have story ideas for the “Stories from Second Life” series, please email them to presscontact@secondlife.com with “Stories from Second Life” in the subject line. Special thanks to Torley Linden.

This entry was posted in Community, Creativity & Ideas, Interviews, Inworld Content, Podcast, Stories from Second Life. Bookmark the permalink.

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