Transforming the Second Life Experience

As we have mentioned previously, tailoring the Second Life platform to make it easier for new Residents to begin experiencing the virtual world is one of our primary objectives moving forward. With that in mind, we’re pleased to announce that Linden Lab has engaged award-winning interactive design agency Big Spaceship as a partner in transforming the Second Life experience.

The goals of the project are to dramatically simplify the sign-up stage, ease users’ introduction into Second Life, and quickly connect people to relevant content and experiences in Second Life. Big Spaceship is well known for their work creating compelling online experiences that are approachable and engaging.

Linden Lab will leverage this expertise to explore various approaches to streamlining the “first hour” experience, from the Second Life Web site and registration through the Viewer and first in-world experiences.

Q: Who is Big Spaceship?
A: Big Spaceship is an interactive design agency with expertise in user experience strategy, interface design, and Web development. Past and current clients include Adobe, Sony, HBO, Nike, Coca-Cola and Disney.

Q: Why did Linden Lab choose Big Spaceship for this project?
A: Big Spaceship has demonstrated excellence in the area of online interactive experience design. They are widely recognized for their work creating intuitive and elegant branded experiences and has a deep understanding of social systems and online communities.

Q: What is Big Spaceship doing for Second Life?
A: Big Spaceship will be working with internal teams at Linden Lab to research, design, prototype and test web sites and user interfaces that dramatically lower the learning curve for experiencing Second Life. Big Spaceship will employ a user-centered design methodology to develop innovative solutions for streamlining the complexity of Second Life without limiting the freedom and expressiveness that makes Second Life so powerful for so many people.

Q: How will this project affect current Residents?
A: In the near-term, as Big Spaceship designs and prototypes potential experiences, there will be no impact on current Residents. It’s our hope that by dramatically simplifying the initial user experience, many more users will be able to experience the excitement of Second Life, ultimately creating a richer and more diverse community of Residents.

For discussion on this announcement, please visit the forum thread.

About Benjamin Linden

I lead the Resident Experience (aka User Experience) team at Linden Lab. Our job is to make Second Life easier to use by integrating user-centered design methodologies into the product development cycle. Stop by during my office hours to chat about User Interface design and usability, upcoming features, and other issues related to Second Life Resident experience.
This entry was posted in Announcements & News, Community, Creativity & Ideas, Development, Inworld Content, Resident Experience. Bookmark the permalink.