As part of our ongoing efforts to improve the Second Life user experience, Linden Lab is initiating an “A/B testing” program. A/B testing, a common technique employed by many Web sites, allows us to do comparison tests of various new features and usability enhancements in the Second Life Viewer and on the Second Life Web site. Our testing infrastructure enables us to provide new Residents with different versions of the Viewer or Web site. Data will be analyzed to determine if these changes impact Resident experience, as well as certain metrics, such as registration and retention.
Longer term, we expect A/B testing will result in an improved user experience for all Second Life Residents, new and experienced alike, as features vetted through A/B testing make their way into the production Viewer and onto the public Web site.
As always, thanks for your continued support and participation as we strive to make Second Life better and easier for everyone!